Questions

What am I actually buying?

Fifteen minutes during which your link is the entire homepage — big, centred, and the only thing on it. When the fifteen minutes are up the next slot takes over, and yours goes into the archive permanently, with its click count attached.

Can two people buy the same slot?

No. The moment you press pay the slot is held for you, and anyone else who presses pay on the same one — even in the same second — is told it has just gone and asked to pick another. If you abandon the checkout, the hold lapses and the slot goes back on sale.

How do timezones work?

A slot is a fixed moment in time, not a time on a clock. The day is cut into 96 quarter-hours starting at midnight UTC, and each one is sold exactly once for the whole planet.

We then show you that moment on your clock. Right now that's America/New York, so the slot this time tomorrow reads 15:30 - 15:45 UTC-04:00 on Mon 24 Aug. Somebody in Kathmandu sees a different pair of numbers describing the same fifteen minutes, and only one of you can have it.

Every UTC offset in the world is a whole number of quarter-hours — including the awkward ones like Kathmandu's +05:45 and the Chatham Islands' +12:45 — so slots always begin on a clean :00, :15, :30 or :45 wherever you are. You will never be told you are famous from 14:07 to 14:22.

What about daylight saving?

It cannot move your slot, because your slot is an absolute moment rather than a reading on a clock. What changes is how that moment is written down: if the clocks go forward between now and your slot, the checkout page shows the corrected local time and says so out loud.

The picker also knows a local day is not always 24 hours. On the day your clocks go forward there are 92 slots for sale instead of 96; on the day they go back there are 100. Lord Howe Island shifts by half an hour, so it gets 94 and 98. We label the day rather than quietly hiding or duplicating quarter-hours.

Why did my second slot cost more?

The first fifteen minutes for a link cost $15. The second cost $30, the third $45, and so on, forever. Warhol said everyone gets fifteen minutes, not that you get all of them.

The ladder follows the link — there are no accounts here, so there is nothing else for it to follow. It ignores changes that don't change where a visitor lands: a trailing ?, a tracking parameter, http versus https, www., or a different order of query parameters.

So x.com costs more because someone else posted an X link?

No. On social platforms the handle is the identity, not the domain. x.com/alice and x.com/bob are two different people who each start at $15.

Meanwhile x.com/alice, twitter.com/alice and x.com/alice/status/123 are all Alice, so they share one ladder. Same for Instagram, Facebook, TikTok, YouTube, LinkedIn, Reddit, Twitch, Threads, Bluesky, Substack and the rest. Everywhere else the path is the identity, because example.com/a and example.com/b genuinely are different pages.

What if nobody is looking at 4am?

Then you have bought the cheapest audience research on the internet. The buy page draws a bar under each slot showing how many people were watching at that hour historically, in your timezone, so you can aim at a busy one — or deliberately at a quiet one, which is cheaper in attention but identical in price.

How far ahead can I buy?

Up to 30 days. The nearest slot you can buy is about 35 minutes away: checkout stays open for 30 minutes, and we won't sell you fame that could elapse while you're still on the payment page.

Can I buy a slot that already happened?

Yes, if nobody else did. Any empty quarter-hour from the last 30 days can be bought for half price — $7.50 instead of $15 for a link's first slot. Your link goes into the archive for that quarter-hour exactly as if it had aired, and the slot counts towards your ladder like any other.

What you don't get is the audience: the people who had the homepage open during that slot saw dead air. We tell you how many there were before you buy, which is either a bargain or a cautionary tale depending on the number.

Can I change my link after buying?

No. Pick carefully — and note that the link is stored exactly as you typed it, query string and all, so a tracking parameter you want to keep will be kept.

Is there an API?

No. It is a webpage. Click the buttons.

What do you collect?

No accounts, no tracking pixels, no mailing list, no analytics vendor. We count how many people had the homepage open during each slot and how many clicked through, and that's the whole dataset. Your browser talks to Google for fonts and site icons, and to Stripe once you press pay.

What's allowed?

Public http and https links. No malware, nothing illegal, and nothing that would get this domain delisted. We'll pull a link and refund the slot if we have to.

Refunds?

If your slot didn't run because something broke on our side, you get your money back automatically — including the rare case where a slot was paid for and couldn't be delivered. If it ran and nobody clicked, that's fame.